Skincare-Specific Segmentation
Segmentation built around skin concerns, products, routines, purchase behavior, and replenishment.
Retention · Email · SMS
I help growing skincare and wellness brands doing $1M–$10M turn more first-time buyers into repeat customers through smarter retention, email, and SMS.
Client Review
What started with one beauty brand grew into work across a wider portfolio of DTC, B2B, and education-focused brands under Starpil and Nova Wax. After working together for over a year, their Brand Development Manager shares why the partnership continued to grow.
The Approach
Segmentation built around skin concerns, products, routines, purchase behavior, and replenishment.
Campaigns built around customer problems, product education, launches, routines, and creative angles.
Copy and design tailored to skincare and wellness, with aesthetics that feel like the brand, not a template.
Email Designs
Great copy, the right segment, and a design that makes people stop scrolling. Every email is built to grab attention and give customers a reason to click.
Tools I Work With






Contact
Book a 30-minute call and we'll look at where your list is leaking revenue and what to fix first.