Consumer and Pro, Handled Separately
Separate flows, offers, and messaging for at-home shoppers and pros, so a salon owner never gets a first-time-buyer discount.
Email & SMS for Skincare and Haircare Brands
No account managers. No juniors. Just me. End-to-end retention, from popups and flows to campaigns, design, and your content calendar. You work directly with someone who knows skincare and haircare retention inside out and works like part of your team.
- 500+
- Email Designs Created
- 10M+
- Emails Sent
Client Review
A Partnership That Kept Growing
What started with one beauty brand grew into work across a wider portfolio of DTC, B2B, and education-focused brands under Starpil and Nova Wax. After working together for over a year, their Brand Development Manager shares why the partnership continued to grow.
Brands in the portfolio
The Approach
Retention Built for How Beauty Brands Actually Sell
Beauty brands don't have one customer. They have shoppers, pros, and repeat buyers, and each one needs a different reason to come back.
Segmented by Concern and Routine
Segments built around skin and hair concerns, the products people use, where they are in their routine, and when they're due to reorder.
Problem-Led Campaigns
Campaigns that start with the customer's problem, then educate, launch, and sell. Not just "20% off this weekend."
Beauty-First Creative
Copy and design that feels like the brand, not a template.
Took one brand's email revenue from 10% to 34% of total sales in 90 days.
Email Designs
More Than Just Good-Looking Emails
Great copy, the right segment, and a design that makes people stop scrolling. Every email is built to grab attention and give customers a reason to click.
Tools I Work With
Contact
Let's Talk Retention
Book a 30-minute call and we'll look at where your list is leaking revenue and what to fix first.